Interested in starting your own radio station?
Many cannot afford to do so from a local property, but that doesn’t mean it’s not possible; the world is evolving and Internet radio stations are the next step. Even cars are getting smarter and one could expect satellite radio to take over, allowing for Web-based stations to play anywhere, anytime.
That said, setting up an Internet radio station is different from doing so locally and there are some things you should know before you get started.
1) Be selective when choosing a hosting service
Your radio station is only as good as the service that hosts it. File hosting services, such as Blubrry and Libsyn, are a great way to put your channel on blast. These let you post up audio files and allow your audience to listen through many different platforms, including your website, iTunes, and much more. Plus, this lets you keep all analytic data in a single spot.
2) Put your online radio station on blast
There are many ways you can promote an online radio station, but some apply for almost every channel. For instance, Stitcher is a popular app that is essentially the library or the “Google” of online radio stations. It contains well over 40,000 different channels, and forgetting to plug yours there would be a huge marketing mistake. Not only is Sticher a popular service, but for listeners, it’s a very useful app that has only continued to grow in popularity. If you can top the charts there and it becomes a mainstream application, your upward potential will be uncapped.
3) Find ways to cut time and costs
There are many ways you can cut corners to save money and time. For instance, ScheduleOnce costs as little as $5 monthly and works to aid in scheduling guests to your show on their preferred time. The app also reminds both parties prior to the show. For recording the guest, programs like Audacity and Camtasia will work much better to provide clear audio than common resources like Google Hangouts and Skype. Further, you can even incorporate tidbits of marketing and throw in intro and closing audio through Camtasia, and then schedule it to play at the appropriate times. Get created and solve the puzzle in the best way that works for you, don’t just pay for the full picture when you could build it yourself.
4) Guest star on many different stations
There are many reasons why you should want to be a guest on other radio stations. First, it allows you to promote your own channel if you are on another show that’s relevant to yours. Second, you can get used to hearing your voice in various contexts, allowing you to be more confident when running your own show. And, last but not least, it allows you to build up your Web presence and this contributes towards ranking stronger in many different avenues, such as Google, the iTunes store, and more.
Your Online Radio Station Awaits You!
There is no catch, anyone could start a radio station on the Internet. It’s just a matter of taking initiative. That said, many who try will fail or will give up before they have a chance to succeed. As you can see from each of these tips, there are many little thoughts that go into making sure the project is a success. You must comb out all the kinks and minimize the risk, which includes your time and money invested, and then begin to scale operations as your venture proves successful.
Do not give up, many have and many will build popular online radio stations that listeners love and broadcasters take pride in. With enough dedication, planning, and research, the next big channel might just be yours!